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Photo: Mint Smartwash
Mint Smartwash
Name creation | Tagline | Logo | Signage | Building exterior
Lethbridge Alberta is the location of Canada's first fully computerized, environmentally efficient car wash.
'Mint' was chosen as an easy, memorable and fresh name, Who doesn't want their vehicle to be in mint condition? The term 'Smartwash' was created to succinctly sum up the computerized intelligence of the process, while a distinctive fresh blue and eco-green palette was applied literally everywhere, to establish a dramatic and distinctive look to the total environment.
The self contained logo and tagline in a quirky bubble enclosure, made for easy and efficient implementation wherever it was used, especially on signage.
Photo: Mint Smartwash
Photo: Mint Smartwash
Photo: Mint Smartwash
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